Struggling to attract qualified candidates?
Chances are, your employer branding is missing.
The sales force of tomorrow
%
more traffic on the career page
%
Higher application rate
Getting young people excited about field sales again? That’s the challenge UNIQA had to tackle. With a clear employer branding strategy, we were able to change that: +39% more qualified applications – and a significantly stronger image as a modern, attractive employer.
Employer branding -
Employer Branding right here
Poor quality of current applicants
No incoming applications
Cool company – but no one sees it?
Employer Branding ▸ Social Reruiting ▸ Karriere Website ▸ Arbeitgeberauftritt ▸ Workshop ▸ Mitarbeiterbindung ▸ Strategie
The best employees?
You go get them!
Finding good people has never been easy – and today it’s harder than ever. The job market has changed: it’s no longer talents applying to companies, but companies applying to talents. If you want to stay visible and relevant as an employer, you need more than just perks.
Employer branding means showing who you really are – and speaking directly to the people who truly fit. Not the most. The right ones. The ones who stay. The ones who complement your team, share your values, and move your company forward.
You don’t need a glossy facade for that. What you need is clarity, character – and a strategy that doesn’t sound off-the-shelf, but sounds like you.
das macht
uneven für dich
echte „Anpack-Workshops“
Beratung auf Augenhöhe
Planung & Umsetzung von Kampagnen
Generationen Gap
oder missing Google Translate?
Verschiedene Generationen im Team? Das bedeutet erstmal: Jeder tickt anders. Was für die einen total normal ist, verstehen die anderen überhaupt nicht. Aber hey – diese Unterschiede sind eigentlich gar nicht so krass, wie sie wirken.
Der Trick ist, eine Sprache zu finden, die alle verstehen. Employer Branding macht genau das: Es übersetzt zwischen den Welten und zeigt, was wirklich alle verbindet – ohne dass jemand sich verstellen muss.
Klar ist auch: Jedes Unternehmen ist anders. Ein 15-Personen-Startup hat andere Baustellen als ein traditioneller Mittelständler oder Großkonzern. Copy-paste-Lösungen funktionieren einfach nicht.
Das Wichtigste: Die besten Ideen kommen von den Teams selbst. Wenn alle mitdenken können und ihre Perspektive einbringen, entstehen Lösungen, die wirklich klappen. Dafür braucht’s jemanden, der die richtigen Fragen stellt – ohne schon alle Antworten parat zu haben.
Unterm Strich geht’s nicht nur um schöne Worte für die Außenwelt. Es geht darum, dass sich alle Generationen im Team wohlfühlen und verstanden fühlen.
Ditch the stereotypes!
%
Boost in applications
%
Lower cost per application
25 Personal faced the typical image problem of its industry. Our playful UGC strategy tackled it head-on – confronting cliches, breaking them down, and creating space for a fresh perspective. Authentic, modern – and finally attractive to applicants again.
Our process
at uneven
Employer Value Proposition
We shape your employer DNA – and find the people who match it.
the audience is everything
Content Creation
Good content doesn’t make empty promises – it shows why people want to work for you.
Content als Key
Tracking & Monitoring
We don’t rely on assumptions – we rely on data. Monitoring and tracking show us what really works.
echte Conversions Conversions
Why is Employer Branding important?
Purpose over paycheck – that’s what young talent is after. They want meaning, freedom, and the chance to grow.
Where’s the best place to reach Gen Z?
Instagram, TikTok & co. Show real life – not stock photos. Authentic > polished.
What are talents really looking for in a company?
Values, flexibility, development, and genuine involvement. Spare us the empty phrases.
How do you build trust online?
Be honest. Show how things really are. Let your employees speak – not scripted PR texts.
Why do company values matter?
We aim to do more than just work – we want to create change. Without values, there’s no real engagement.
Do you help with hiring campaigns too?
Yep! We’ve got plenty of experience with social recruiting and already work closely with a number of companies in this space.
Ready
to change
things?
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